The Smol Creative partnered with Rune Cosmetics to revitalize their brand identity, aligning it with their bold vision of empowerment and unapologetic beauty. This comprehensive brand refresh focused on elevating Rune’s visual presence to better reflect their ethos—wear your power.

We crafted a refreshed logo system, dynamic color palette, typographic hierarchy, and visual motifs that embrace Rune’s powerful energy and individuality. The result is a bold, edgy, and enchanting brand identity that speaks directly to Rune’s diverse and fearless audience. We also developed custom iconography, social media assets, and packaging concepts to ensure visual consistency across all touchpoints.